When our main water supply into our basement was leaking, it was 11pm and not many plumbers were available and we weren't sure what to do. Our house is older, and we were afraid to touch anything for fear of making it worse. We called Ideal, and they were able to come out after hours.
The plumber showed up and was very nice, and proceeded to tighten the loose connection that was the cause of the leak!
He explained at that point that he felt bad charging us the full emergency night rate (which was still reasonable), and took a bit off of it.
He was good dealing with our embarrassment of not knowing we could fix this ourselves, and was very kind, especially for being that late at night and being on call.
We were very happy with Ideal, and the next time we need a plumber, we will be sure to call them!