Yes they are pricier than home depot,or billy bob's dollar tile but it's easy to tell the difference in quality.
Paul was great too. we had a very hectic reno schedule with a bunch of last minute jams that Paul was able to help us out with. We had to return some tiles and exchange for antoher kind late 1 saturday, but Paul was willing to help us out. They have a decent showroom too for you to get ideas from.
Would gladly buy from them again for future projects.