Located in a narrow storefront on Bloor Street it's easy to miss. I first stumbled upon the place several years ago when I was looking for a narrow (24") fridge that was counter-depth and had a reasonable capacity... and was EnergyStar qualified. I'd already visited every big box appliance store in the city, and invariably when I told sales staff what I was looking for their eyes would glaze over and their shoulders would shrug, so when I went into this seemingly tiny store on Bloor Street my expectations were not high. However when I told Joe what I was looking for it only took him a few seconds to ponder the possibilities and suggest a GE model which I'd not seen in any store. He didn't have one in the stock but it only took about three days to have one delivered (and the delivery was free). As a landlord I buy lots of appliances, and both Joe and Doris offer superb product knowledge and have earned my continued business.