First, you will deal directly with the owners - Michelle and Keith - professional and knowledgeable - who certainly know what customer service means.
If you go to their website - http://www.allchoicemovers.com/index.html
there are promotions/free stuff like coupons for free boxes or discounts off your move. Always appreciated!
Since I have used Ultimate Choice twice for residential moves, my comments are: Both crews were excellent (recent move was June 16/10). Very friendly, accommodating to the circumstances, considerate, and respectful to me and my furniture. This is two moves that have gone extremely well - except the timing for the length of the move - definitely longer than the estimate, but the crew still maintained their standards and professionalism right to the very end of a very long day.
A moving company that is reliable, friendly, and focused on quality customer service.