It's the biggest snow storm of the year, and my furnace stopped heating in the middle of the night. All the "24 emergency repair" places I called had either a voice mail reply or an answering service that said they'd send out a page, but I received no call backs.
In the morning, with the temperature at 55 Fahrenheit, I found Reliable Home Comfort. An actual human being who repairs furnaces answered the phone, but told me that due to the numbers of calls he'd been getting that morning, was unlikely to be able to get to my furnace the same day. However, he talked me through a checklist and gave me a number of ways of addressing the furnace problem. One of his suggestions worked, and he saved me the price of a service call.
When it comes time for furnace work to be done, I'm confident this is a place to go for conscientious, honest service!